U-Level CX — Elevate the human experience
Customer Experience Consultancy

Customer experience,
shaped by humanity.
Driving growth.

We design experiences, shape service culture, and build the capabilities your people need to deliver.

Professional consultation — building customer relationships
The Reality

Customer experience is not just designed.
It is delivered by people.

In many organizations, the experience customers receive is not the one that was intended. It varies from one interaction to another, and breaks down when it matters most.

The Insight

Customer experience only works when three elements come together.

01

A clear strategy

02

A strong service culture

03

The capability to deliver it

When one is missing, the experience breaks down.

What We Do

We work across three dimensions
that shape customer experience.

Each dimension is interconnected. Together, they make great service consistent.

01

Customer Experience Strategy

We design the experience your customers deserve — translating your vision into clear standards, journeys, and touchpoints that create lasting impact.

02

Service Culture Transformation

We shape how your organization thinks about serving others, influencing mindset, behavior, and everyday actions at every level.

03

Customer Service Training

We build the skills your teams need to deliver the experience consistently — from frontline staff to leadership.

We don't just define customer experience. We make it work.

How We Do It

A proven, integrated approach

Step 01

Define the Experience

Clarify what great customer experience means for your organization and translate it into clear service standards, ways of working, and tools to deliver consistently.

Step 02

Shape the Culture

Align leadership, mindset, and behaviors around service excellence. Culture is built through deliberate practice and visible leadership commitment.

Step 03

Build Capability

Equip your teams with the skills to deliver consistently. From role-play training to ongoing coaching, learning must translate to daily action.

The result is not just better processes — but better experiences, delivered every day.

Exceptional café service — human connection in action
Who We Work With

We partner with organizations where customer experience is critical for success.

From global hospitality brands to public institutions, we bring the same commitment to excellence across every sector.

Hospitality & Travel Healthcare Financial Services Government Retail
Our Impact

Turning intention into
consistent delivery.

Acquisition Costs
Customer Retention
Brand Loyalty
Earned Growth

We help organizations turn a clearly defined customer experience into consistent delivery — reducing acquisition costs, improving retention, strengthening loyalty, and driving earned growth.

Our Philosophy

The "U" in U-Level
stands for Ubumuntu.

Ubumuntu: Greatness of Heart

This philosophy reminds us that every interaction is human at its core. Every system, process, and touchpoint ultimately depends on people.

We design experiences that honor that connection.

Building trust — the human heart of customer experience
Who We Are & What We Stand For

Our Purpose & Principles

North Star

We live Ubumuntu.

Humanity is at the heart of every decision, interaction, and outcome, with consideration for the communities we serve.

Vision

To shape a world where organisations deliver meaningful experiences grounded in Ubumuntu and informed by the best available knowledge and practices.

Mission

We exist to elevate human experiences into drivers of sustainable growth.

Our Values

The principles that guide every engagement.

  • 01 We own the outcome. We are accountable for results, not just recommendations.
  • 02 We act as stewards of the experience. We protect and elevate the human experience for our clients and their customers.
  • 03 We speak with clarity and candour. We tell the truth with precision and respect.
  • 04 We adapt to achieve. We stay agile, evolving our approach to deliver what truly works.
  • 05 We act with informed judgment. We draw on knowledge, experience, and context to do what truly works.
Ready to Begin?

Let's elevate your
customer experience.

Let's design it, embed it in your culture, and bring it to life through your people.

Get In Touch

Let's elevate your
customer experience.

Reach us directly

Email us at shyaka.muhoza@ulevelcx.com or book an appointment at our offices at Norrsken East Africa.

Norrsken House Kigali, 1 KN 78 St, Kigali, Rwanda

Send us a message

Fill in the form below and hit Send Message. Your message will be delivered directly to our team.

Our Story

About the Founder

The person behind U-Level CX

Shyaka Muhoza — Founder, U-Level CX

Shyaka Muhoza

Founder, U-Level CX

About

Shyaka Muhoza is the Founder of U-Level CX, a customer experience and service culture consultancy dedicated to helping organizations elevate the human experience.

Drawing on nearly a decade of experience in aviation service delivery and training, he helps organizations improve customer experiences through customer experience consulting, service culture transformation, and customer service capability development.

Current Role

Shyaka currently serves as a Service & Safety Instructor and Flight Purser with RwandAir, where he is involved in customer service training, service delivery, and the development of service-related capabilities among cabin crew.

Professional Development

Harvard Business School Online — Transforming Customer Experiences
Harvard Business School Online — Agentic AI Foundations: Business Applications and Risks
eCornell — Service Excellence
eCornell — Hospitality Management
eCornell — Food & Beverage Management

What Drives Him

He is passionate about helping organizations transform service into a sustainable competitive advantage and advancing service culture as a driver of organizational performance and national competitiveness.

"We exist to elevate human experiences into drivers of sustainable growth."